I came across a blog post I wrote in 2008 for a contest. It was an SEO contest (search engine optimization) to see who could rank the highest for this phrase on Google in 30 days.
February 13, 2008
The Greatest Real Estate Agent in the World
First and foremost the greatest real estate agent in the world is not the one you think he is. He isn’t the one who sells the most houses in a given year or the one with the best car. He is not the one who has the highest priced listings or the one who lives in biggest penthouse in Trump Tower. He is not the one who knows all of the best closing techniques or the one who could sell ice to an Eskimo.
The greatest real estate agent in the world is the one who tells the first time home-buyer the truth about the mortgage he is thinking of getting. He’s the one who can tell a Buyer that even though the bank will give them an adjustable rate mortgage to buy the house, he shows them where the payment could go, and explains what happens if he can’t make the payment. He doesn’t tell the buyer that they can always just sell or refinance, because he knows that the market could change and the prices could go down. He knows that just because there are 100% loans today for stated income borrowers with 620 credit scores, that two years from now the loan programs could expire. He knows that sometimes bad things happen to good people and pushing the envelope and borrowing the absolute max has brought many people to ruin.View More